A responsive website design (RWD) is mandatory, as you need to deliver a website that works on all screen sizes and devices like desktop, iPad, laptop and mobile. Google has finally recommended that website should use responsive web design as the components of responsive website design can positively affect SEO. A responsive website design adjusts according to the all device. A responsive web design is easier to maintain and it eliminates the need of having to run two search engine optimization strategies. The very makeup of responsive design was created to help a website achieve the best organic SEO results. Responsive sites will perform better in search ranking because they use single urls vs separate URLs for mobile version and they provide better user experience. Especially for search engine rankings like Google, because Google is responsible for more than 90% of the search traffic in the world. SEO helps to increase website traffic for your website, and since more people are using all devices to search on the web, responsive website design helps you ensure people can find your website no matter what device they are using to search.
SEO benefits of implementing a responsive web design for your site
Increase conversion rates and overall organic traffic.
Eliminates duplicate content
Builds stronger links
Reduces bounce rate
Reduces page load speed